I read a book once--just once. It was called "The Hidden Persuaders" by Vance Packard. An early look at the tricks marketers play, from Madison Avenue ad agencies, to your local grocery store--chicken noodle soup on the bottom shelf for example. One of the points in the book was it didn't matter if you "liked" the spokesperson or writing, images, in a TV ad, as long as you "remembered" the product.Â
So there was this real annoying character years ago named Mrs. Olsen I think, who was obnoxious, but she sold Folgers coffee as I recall.Â
There is a new one called "Puppy/Monkey/Baby that shows a kind of creature that is part of each. And the phrase, "Puppy-Monkey-Baby" is repeated as the diapered little critter lumbers around, finally finding an energy drink, I think.Â
It's not smart, not witty, just memorably stupid I guess. The whole idea cracks me up.
Spanky
So there was this real annoying character years ago named Mrs. Olsen I think, who was obnoxious, but she sold Folgers coffee as I recall.Â
There is a new one called "Puppy/Monkey/Baby that shows a kind of creature that is part of each. And the phrase, "Puppy-Monkey-Baby" is repeated as the diapered little critter lumbers around, finally finding an energy drink, I think.Â
It's not smart, not witty, just memorably stupid I guess. The whole idea cracks me up.
Spanky
